Digitising Marketing, Sales & The Customer Journey
B2B companies are beginning to implement digital solutions. But those efforts have tended to focus on internal cost and process efficiencies and less on innovating around sales and the customer experience, and that’s where the real growth is. These are the beginning-to-end processes that customers experience in getting the product or service they need, across whichever channels they choose.
Delivering a multi-channel customer experience requires marketing technology that can automate processes, personalise interactions and coordinate actions.
Streamlined, simplified journeys show impressive results quickly. Faster mobile-phone sign-ups and e-commerce responses raised a manufacturing company’s customer satisfaction by 30 percent and reduced costs by 40 %.
At Marketing, Investment & Technology we will:
· Map your customer decision journey and identify points of influence
· Automate processes that don’t need human intervention
· Help you select the right marketing technology and processes
· Integrate marketing, sales, support, service and operations
· Enable you to automate, monitor, track, manage and analyse buyer behaviour.
· Deliver higher sales for less cost and time
WE OFFER A MONEY BACK GUARANTEE ON PROVIDING IMPROVED REVENUE PERFORMANCE.