Keyword Research

Keyword Research is the term used for identifying what search terms people are using in Google (or Bing) to find specific websites, products, services, or information.

Once relevant keywords have been identified they can be used as the basis for building specific marketing campaigns; either in content creation for SEO purposes (organic web marketing), or online paid advertising.

There are number of online solutions that cost money that offer keyword research tools, such as MOZ, and SEM Rush. However, they come at a premium as part of a wider SEO Toolkit.

Google offer a free Keyword Research tool as part of their Google AdWords service. Keyword Research can either be on an exact word, phrase, or broader term.

The results are often organised by the number of times that term has appeared in a search per month, how difficult it is to obtain a high ranking in search engines for it, and how popular it is as a paid advert.

Keyword Research should be done at the beginning of developing a new digital marketing strategy or paid ad campaign, or even for the basis of new website content.

Once you have started to develop and publish content based on your keyword research it is useful to use a Search Engine Ranking Position (SERP) tool to track your movement in search rankings.

There a number of free and paid-for tools that offer this service. They range from offering historical data to track progression and improvements to others just offering a current snapshot.

Google Search Console is one such tool that will tell you your average ranking position for search terms that you have appeared in results for. SERP analysis should be conducted on a regular basis alongside Keyword Research and any SEO / SEM work.  SERP analysis will show you the effect that your effort having on your identified keywords and search terms in your ranking position.

Using Digital Marketing to differentiate your product

Digital marketing has changed the way we connect with customers. There are at least 27 different skill sets required to fully engage with digital marketing, social media, and the new opportunities the internet can offer.

There is also strategy, management, and multiple tools, to consider when positioning your offer to the market. Few companies have all the skills and resources required to capture all the sales growth potential, available to them, and many find it difficult to source the expertise they need.

Competitive Positioning

We help you to define how your market offering is different from competitors. This makes it easier to influence the market and reduces the cost and time it takes to engage with new customers. You can offer the lowest cost, the best product or the best service but not all three.

We can help you refine your offer, develop your brand, pricing and distribution networks.

Marketing and Sales Process

Wen will show you how to market your business by defining how you will win new customers, develop business with existing customers, and manage the internal sales process, to map onto steps the buyer must take. This makes it easy for customers to buy from you.

We will review your sales and marketing process, identify opportunities for sales growth, and transfer the skills and processes needed to achieve high growth targets.

This may include print media, direct mail, email, PR, exhibitions, telesales, SEO/SEM, online advertising, and social media to name a few.

Resources

We will help you to identify the resources, processes, software and tools that can help you generate higher levels of good quality new customer enquiries, and convert more of these to valued long term customers.

This may involve new distributors, agents, and resellers, website functionality, messaging, CRM, performance monitoring, and other software and tools to manage and maintain every aspect of your high performance sales growth.

For further in-depth information why not read our free report? CONTACT US